GEN-F office rebrandingPharco
A workplace branding rollout for Pharco's GEN-F internship program, translating the Generation Future identity into glass graphics, values installations, wayfinding, and branded displays across the office.
Event gallery
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The GEN-F identity turns the meeting-room frontage into a bold first impression.
A program identity built into the place where it happens.
GEN-F needed a visible presence inside the office: one that would welcome participants, express the program's values, and connect the internship experience to Pharco's wider identity.
Joeys developed the rollout across glass partitions, doors, corridors, freestanding displays, and values installations. DNA-inspired graphics and a controlled color system tie the applications together while allowing each zone to carry a distinct message.
One system, applied across every touchpoint.
The work balances permanent environmental graphics with flexible branded pieces. Together, they make the program easy to recognize and give participants a consistent experience from arrival through meetings and daily work.